Marketing & Tech Insights

Ocean & Cake Recognized as a Top Ecommerce Development Company Thank you! Big thanks go out to the team at DesignRush.com for recognizing Ocean & Cake as a Top E-commerce Design Company in 2023. If you'd like an award winning website, get in touch with us. Lot's...

Human Grown Content The Perfect Tool... Too Perfect Putting our SkyNet fears aside for a minute, artificial intelligence is absolutely staggering in its capabilities. From copy writing to image creation to finding patterns in data that have escaped human eyes. It is...

When The Party's Over Marketing Beyond the New Thing Hype Everyone loves new things and succumbing to new thing hype is an accepted part of life. As a marketing agency, this is our job. Create hype to get people on board then convert them to customers, believers, even...

There are a Lot of A's in Our Industry The Time of the A There is no shortage of buzzy A things right now: artificial intelligence, augmented reality, that asshole Jeff down the hall. It's easy to get overwhelmed keeping up with all of the ground breaking new...

SEO vs HCO (Human Contact Optimization) The Elephant in the Room Quick sidebar before I jump into this post. Yes. We use AI for our post images. AND yes, that is a hand with 6 fingers. I even refined the image with "5 fingers" in the prompt to generate it. For all the...

Bitcoin Isn't Dead But It Might As Well Be Bitcoin is the Future The crypto evangelicals have preached that "Bitcoin is the Future" for more than a decade now. They weren't wrong. The future is a bleak place filled with technology for technology's sake. It has become...

Augmented Reality Vernacular AR, VR, XR... That's more Rs than a Pirate Ship. I don't think we can still call augmented reality a new technology. Not in terms of today's speed of technical evolution. BUT it is still finding its footing and identity, despite rapid...

Increase Your Company's Visibility That Brand is Everywhere Until we figure out how to profit by virtue of merely existing, we need sales. Sales is a function of being in front of people. The more people that see your product or service, the more people will buy it....

The Need for Video Content in Marketing "Books are the poor man's movie" My brother once said to me "Books are the poor man's movie" when we were comparing my bookshelf to his BluRay collection. The funny thing is that books cost more to buy... and I can still read my...

The Instant Drip Campaign In an A.D.D. World... Let's face it, the average attention span is shrinking at a rate that, anyway, let's talk marketing. Typical drip campaigns can span days, weeks, or even months. Maybe you have other things to do than watch your cost of...

Leveraging Augmented Reality Beyond the Click and Watch The reason Ocean & Cake is heavily invested in AR is the interactivity. Sure websites are interactive, you click your mouse and something happens, but AR encourages you to move around. Get up and look 360°,...

The Impacts of Web3 & How You Will Benefit ...Some Day Guns out! There's a major problem with Web3: The majority of those at the helm are standing on the shoulders of giants and have stopped there. Let's dial in a working definition of Web3 first. Simply put,...