Marketing & Tech Insights

…with a side of rambling

Augmented Reality Vernacular

Augmented Reality Vernacular

Augmented Reality Vernacular AR, VR, XR... That's more Rs than a Pirate Ship. I don't think we can still call augmented reality a new technology. Not in terms of today's speed of technical evolution. BUT it is still finding its footing and identity, despite rapid...

Increase Your Visibility

Increase Your Visibility

Increase Your Company's Visibility That Brand is Everywhere Until we figure out how to profit by virtue of merely existing, we need sales. Sales is a function of being in front of people. The more people that see your product or service, the more people will buy it....

The Need for Video Content in Marketing

The Need for Video Content in Marketing

The Need for Video Content in Marketing "Books are the poor man's movie" My brother once said to me "Books are the poor man's movie" when we were comparing my bookshelf to his BluRay collection. The funny thing is that books cost more to buy... and I can still read my...

The Instant Drip Campaign

The Instant Drip Campaign

The Instant Drip Campaign In an A.D.D. World... Let's face it, the average attention span is shrinking at a rate that, anyway, let's talk marketing. Typical drip campaigns can span days, weeks, or even months. Maybe you have other things to do than watch your cost of...

Leveraging Augmented Reality

Leveraging Augmented Reality

Leveraging Augmented Reality Beyond the Click and Watch The reason Ocean & Cake is heavily invested in AR is the interactivity. Sure websites are interactive, you click your mouse and something happens, but AR encourages you to move around. Get up and look 360°,...

The Impacts of Web3

The Impacts of Web3

The Impacts of Web3 & How You Will Benefit ...Some Day Guns out! There's a major problem with Web3: The majority of those at the helm are standing on the shoulders of giants and have stopped there. Let's dial in a working definition of Web3 first. Simply put,...