Marketing & Tech Insights

AI Job Reduction & Your Wallet Right v. Wrong in a Capitalist World Yes. Money. We love it, dream of it, and dedicate 3/4 of our lives pursuing it like a kid chasing their crush on the playground. So, when a new thingy pops up in the world that saves us money do...

PayPal Bug Report, A Support Failure, and Fire as Hyperbole Are the mega-companies too big? Digital payments and processing has been under a lot of regulatory scrutiny in the past couple of years. You may have seen several changes in the tax reporting tools in PayPal...

We've been a busy little agency Silence is golden, right? We are grateful to have been so busy over the past couple of months that we haven't had time to post here. Rest assured (like you were losing sleep over it) we have tons to talk about. We've cannonballed into...

Ocean & Cake Recognized as a Top Ecommerce Development Company Thank you! Big thanks go out to the team at DesignRush.com for recognizing Ocean & Cake as a Top E-commerce Design Company in 2023. If you'd like an award winning website, get in touch with us. Lot's...

Human Grown Content The Perfect Tool... Too Perfect Putting our SkyNet fears aside for a minute, artificial intelligence is absolutely staggering in its capabilities. From copy writing to image creation to finding patterns in data that have escaped human eyes. It is...

When The Party's Over Marketing Beyond the New Thing Hype Everyone loves new things and succumbing to new thing hype is an accepted part of life. As a marketing agency, this is our job. Create hype to get people on board then convert them to customers, believers, even...

There are a Lot of A's in Our Industry The Time of the A There is no shortage of buzzy A things right now: artificial intelligence, augmented reality, that asshole Jeff down the hall. It's easy to get overwhelmed keeping up with all of the ground breaking new...

SEO vs HCO (Human Contact Optimization) The Elephant in the Room Quick sidebar before I jump into this post. Yes. We use AI for our post images. AND yes, that is a hand with 6 fingers. I even refined the image with "5 fingers" in the prompt to generate it. For all the...

Bitcoin Isn't Dead But It Might As Well Be Bitcoin is the Future The crypto evangelicals have preached that "Bitcoin is the Future" for more than a decade now. They weren't wrong. The future is a bleak place filled with technology for technology's sake. It has become...

Augmented Reality Vernacular AR, VR, XR... That's more Rs than a Pirate Ship. I don't think we can still call augmented reality a new technology. Not in terms of today's speed of technical evolution. BUT it is still finding its footing and identity, despite rapid...

Increase Your Company's Visibility That Brand is Everywhere Until we figure out how to profit by virtue of merely existing, we need sales. Sales is a function of being in front of people. The more people that see your product or service, the more people will buy it....

The Need for Video Content in Marketing "Books are the poor man's movie" My brother once said to me "Books are the poor man's movie" when we were comparing my bookshelf to his BluRay collection. The funny thing is that books cost more to buy... and I can still read my...