“Money, not morality, is the principle commerce of civilized nations.”

Thomas Jefferson

On a very real level, we love all things creative… but at the end of the day we are also capitalists. This means all the “wow” and “cool, look at that” out there needs something more than a simple reaction. Half of what Ocean & Cake does is create wow factor and the other half is return on investment. E-commerce is the shortest path to ROI.

That’s great your nephew can build your website for a PBJ. The majority of those sites don’t actually perform and fail to consider abandoned cart emails, custom SEO, affiliate programs, and so on. Experienced UI/UX design and the aforementioned considerations combined with our trade secrets add up to increased conversions. We’re sure your nephew is great though.

We would love to hear about your products, services, or whatever it is you’re selling. Boosting your sales is our main driver.

We Go Beyond the Wow

The Numbers


The average cart abandonment rate is 70%



Global eCommerce market will reach $5.4 trillion in revenues by 2022, up from $4.9 trillion in 2021.



eCommerce sales equal just over 15% of total retail sales in the country



By 2024, digital & mobile wallets will account for over 50% of transactions.