“Eventually all countries, will have XR experiences every day, almost like eating three meals a day. It will become that much a part of you.”
Tim Cook, Apple CEO
Keeping up with technology is key for a brand’s marketing to stand out. The availability of augmented reality in mobile browsers has exponentially grown its adoption rate. It is a proven format for increasing engagement time, more immersive interactivity, and a stronger emotional connection with users.
If you’re new to XR, in a nutshell, mixed reality is the placement of video, 3D or other digital asset in your mobile device’s camera. It’s as if the digital content is there in the room with you. You can move and look around and look within a 360° experience. The immersive qualities of XR are what drive its long engagement times, strong connections with users, and increased conversion rates.
There’s a lot more to be said, but we’d rather talk than type. Connect with 0&C to learn more about mixed and augmented reality and how it can benefit your business.
Quick XR Facts
- Downloaded apps are no longer required to view mixed reality
- XR is both native and browser capable on all modern mobile devices
- Avg. engagement time is 140% higher than web page views
- Increased interactivity creates a stronger emotional connection for users
(XR video teaser for client, Modern Christmas Trees)
Visitors are 65% more likely to place an order after interacting with a product in XR.
Mobile mixed and augmented reality revenue is on track to reach $12.8 billion in 2023.
By the end of 2023, there will be around 3.5 billion XR users.
Mixed and augmented reality users fall into the 16-34 age group.