“Eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.”
Tim Cook, Apple CEO
Keeping up with technology is key for a brand’s marketing to stand out. The availability of augmented reality in mobile browsers has exponentially grown its adoption rate. It is a proven format for increasing engagement time, more immersive interactivity, and a stronger emotional connection with users.
If you’re new to AR, in a nutshell, augmented reality is the placement of video, 3D or other digital asset in your mobile device’s camera. It’s as if the digital content is there in the room with you. You can move and look around and look within a 360° experience. The immersive qualities of AR are what drive its long engagement times, strong connections with users, and increased conversion rates.
There’s a lot more to be said, but we’d rather talk than type. Connect with 0&C to learn more about augmented reality and how it can benefit your business.
Quick AR Facts
- Downloaded apps are no longer required to view augmented reality
- AR is both native and browser capable on all modern mobile devices
- Avg. engagement time is 140% higher than web page views
- Increased interactivity creates a stronger emotional connection for users
(AR video teaser for client, Modern Christmas Trees)
Visitors are 65% more likely to place an order after interacting with a product in AR.
Mobile augmented reality revenue is on track to reach $12.8 billion in 2022.
By the end of 2022, there will be around 3.5 billion AR users.
Augmented reality users fall into the 16-34 age group.