Augmented Reality Vernacular

AR, VR, XR…

That’s more Rs than a Pirate Ship. I don’t think we can still call augmented reality a new technology. Not in terms of today’s speed of technical evolution. BUT it is still finding its footing and identity, despite rapid advancements in functionality, accessibility, and adoption rate. Part of that struggle has been the nomenclature: Augmented reality, virtual reality, metaverse, XR, etc. (Is that obviously an SEO sentence???) There’s a lot to choose from and there is nuance between them all.

Who Gets to Decide?

Meta (Facebook) has released its $1500 hardware device, Quest Pro, to a tepid response. It’s bulky which prevents casual wear. This means its usage will be limited. Frankly, I don’t see eye-to-eye on Zuckerberg’s vision of the Metaverse. It lacks innovative utility. So I don’t think we’ll be seeing naming standards from their team.

One of the biggest milestones in AR is coming up… I think. It’s been teased and pushed back several times now. I’m talking about Apple, of course. It’s getting ready to release its hardware device, dubbed “mixed reality” glasses, through various non-official channels. Considering iPhones are already in many of our pockets, purses, and HANDS, it would be a convenient no-brainer pairing. That fact coupled with Apple’s product development superiority, gives me the confidence to lean on them to help define and shape mixed reality moving forward.

With that said,

Mixed Reality is our Winner… for now.

Thanks for reading,
Morgan

Please email me at OceanAndCakeCreative@gmail.com with any comments, questions, or criticisms.