Leveraging Augmented Reality
Beyond the Click and Watch
The reason Ocean & Cake is heavily invested in AR is the interactivity. Sure websites are interactive, you click your mouse and something happens, but AR encourages you to move around. Get up and look 360°, move around the room, look from different angles. Pinch the screen to zoom in, or drag a 3D object to a different location. These motions pull the user in to the experience and create a much stronger connection than standard [passive] web viewing.
The content you can place in AR ranges from static images to video (+ green screen) to 3D objects and animations to sound and music. These objects can also have their own interactivity. Click on the little blue robot and they’ll walk you over an iced tea. You won’t be able to drink the tea because it’s virtual, of course, but it’s the thought that counts. We approach AR projects with the end goal in mind. You want to sell more products? How do people use your product? How can we meaningfully move that experience into a virtual space? This is how the recipe is made.
You want to sell more products? How do people use your product? How can we meaningfully move that experience into a virtual space?
Know Why You Chose AR
When dealing with tech and having so many options for available, one should always pause and ask, “Is this the right platform to build in?”. The biggest consideration when brainstorming augmented reality possibilities is how the experience plays with the users environment. Since AR is seen through a camera’s lens (soon glasses as well!) looking around is a key consideration. So, why are you building in augmented reality? What are we doing here that can’t just be shown in video. If you can make this connection obvious, I have no doubt that you’ll create a successful AR experience.
Thanks for reading,
Please email me at OceanAndCakeCreative@gmail.com with any comments, questions, or criticisms.